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Featured Posts:

Featured
How to Execute on the Sparse But Paid Facebook Approach
October 26, 2016
How to Execute on the Sparse But Paid Facebook Approach
October 26, 2016

“Sparse but paid” can reinvigorate a stagnant Facebook page, but only if you put the right pieces in place.

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October 26, 2016
A Crazy Facebook Strategy Worth Considering
October 12, 2016
A Crazy Facebook Strategy Worth Considering
October 12, 2016

This brand's Facebook strategy was called “sparse.” We call it worthy of consideration.

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October 12, 2016
How to Schedule a Facebook Share
October 3, 2016
How to Schedule a Facebook Share
October 3, 2016

You want to share a brand or media outlet’s Facebook status update but you want it to look natural. You also want to optimize that share for when your audience is online. Here's what you do!

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October 3, 2016
How to Improve Instagram with One Feature
September 15, 2016
How to Improve Instagram with One Feature
September 15, 2016

There is still one feature, already available on Facebook, that we would LOVE to see brought to Instagram.

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September 15, 2016
How Engagement Impacts Social Media Success
August 25, 2016
How Engagement Impacts Social Media Success
August 25, 2016

Without engagement, an audience of any size won’t help you achieve your goals. Focus on the “vanity metrics” if you must, but remember, audiences in and of themselves don’t provide ROI, the way we engage with them does!

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August 25, 2016
You’re Missing Out on Free Facebook Likes
August 4, 2016
You’re Missing Out on Free Facebook Likes
August 4, 2016

If you advertise on Facebook, or plan to, this post is for you!

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August 4, 2016
The Best Way to Create an Instagram PhotoGrid
July 21, 2016
The Best Way to Create an Instagram PhotoGrid
July 21, 2016

Our top tips for creating knock-out photogrids!

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July 21, 2016
Do Algorithms Make Social Media Worse?
June 30, 2016
Do Algorithms Make Social Media Worse?
June 30, 2016

Algorithm proponents say that they’re a much-needed tool to cut through the noise and serve us what we want. However, no advances in tech come without drawbacks.

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June 30, 2016
Influencer Marketing in a Nutshell
June 3, 2016
Influencer Marketing in a Nutshell
June 3, 2016

The Who, What, When, Where, Why and How of Influencer Marketing 

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June 3, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016

Lackluster customer service cultures create situations where companies must use social media to publicly address complaints and feedback that probably could’ve been handled privately.

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May 24, 2016

Shower Time & Afternoon Walks

May 09, 2016 in Productivity

How often do you sit at your desk, cubicle or the like, and simply think? If you’re like 99.9% of people in the working world, the answer is probably a resounding “never.”

It’s holding you back.

You see, we come up with our best ideas and solutions when the pressure is off and we’re not in “work mode.” Like, when we’re in the shower. Or taking a walk. Or right before bed, when we finally allow ourselves to take a deep breath.

Those moments of inspiration, which don’t feel like work, and aren’t in the traditional sense, often yield better results than those that we produce when it’s crunch time and we’re “on the clock.” Sitting around the boardroom, with the pressure on (the exact opposite of what I’m talking about here), on the other hand, tends to result in nothing but undue stress.

So although it probably feels more like procrastination than work, relax when your next big problem arrives. Let your mind wander a bit. Watch the sunset, go for a bike ride, read a book. Moments of brilliance don’t tend to arrive when the pressure is turned up to 11. They come when we least expect them.


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email: nick@watchsm.com | phone: 312.972.3334