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Featured Posts:

Featured
How to Execute on the Sparse But Paid Facebook Approach
October 26, 2016
How to Execute on the Sparse But Paid Facebook Approach
October 26, 2016

“Sparse but paid” can reinvigorate a stagnant Facebook page, but only if you put the right pieces in place.

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October 26, 2016
A Crazy Facebook Strategy Worth Considering
October 12, 2016
A Crazy Facebook Strategy Worth Considering
October 12, 2016

This brand's Facebook strategy was called “sparse.” We call it worthy of consideration.

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October 12, 2016
How to Schedule a Facebook Share
October 3, 2016
How to Schedule a Facebook Share
October 3, 2016

You want to share a brand or media outlet’s Facebook status update but you want it to look natural. You also want to optimize that share for when your audience is online. Here's what you do!

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October 3, 2016
How to Improve Instagram with One Feature
September 15, 2016
How to Improve Instagram with One Feature
September 15, 2016

There is still one feature, already available on Facebook, that we would LOVE to see brought to Instagram.

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September 15, 2016
How Engagement Impacts Social Media Success
August 25, 2016
How Engagement Impacts Social Media Success
August 25, 2016

Without engagement, an audience of any size won’t help you achieve your goals. Focus on the “vanity metrics” if you must, but remember, audiences in and of themselves don’t provide ROI, the way we engage with them does!

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August 25, 2016
You’re Missing Out on Free Facebook Likes
August 4, 2016
You’re Missing Out on Free Facebook Likes
August 4, 2016

If you advertise on Facebook, or plan to, this post is for you!

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August 4, 2016
The Best Way to Create an Instagram PhotoGrid
July 21, 2016
The Best Way to Create an Instagram PhotoGrid
July 21, 2016

Our top tips for creating knock-out photogrids!

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July 21, 2016
Do Algorithms Make Social Media Worse?
June 30, 2016
Do Algorithms Make Social Media Worse?
June 30, 2016

Algorithm proponents say that they’re a much-needed tool to cut through the noise and serve us what we want. However, no advances in tech come without drawbacks.

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June 30, 2016
Influencer Marketing in a Nutshell
June 3, 2016
Influencer Marketing in a Nutshell
June 3, 2016

The Who, What, When, Where, Why and How of Influencer Marketing 

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June 3, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016

Lackluster customer service cultures create situations where companies must use social media to publicly address complaints and feedback that probably could’ve been handled privately.

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May 24, 2016

The Scale of your Problems

May 16, 2016 in Learning

If you’ve ever heard the phrase “don’t make a mountain out of a mole hill,” you’ve probably found it infuriating. Even though I’m well aware of the deep-seated truth behind the adage, I always have. Particularly, when the person saying it to me was right. 

For some reason, the maxim popped into my head as I was writing while on a plane ride. I was lucky enough to have a window seat, during a cloudless afternoon flight, with a prime view of beautiful Appalachia.  As I gazed down for a moment, I noticed a breathtaking lake with a highway running fairly close to it. It got me thinking about how from up there, traffic and detours are so inconsequential in the grand scheme of things. No matter what was happening on that highway, the majesty of that lake and the surrounding forest, wasn’t diminished for me.

This kind of thinking is how the best of the best get through the toughest of days.

They weather the small storms with grace because they never lose sight of the grand vision. Elon Musk sweats every detail of a SpaceX launch or Tesla build, but I doubt he’s letting the minute stresses of the day detract from his passion for the project. I can only imagine Bill Gates and Warren Buffett are the same.

If you’re unable to do this, ask yourself why. Perhaps you’re not passionate about what you’re doing and the impact it’s making. It’s more likely you simply don’t understand how you fit into the master plan. Great companies ensure every employee knows what they’re contributing to. But, then again, every company isn’t great. Perhaps, for the sake of perspective, it’s time to seek out the answer to give yourself a greater sense of purpose on a daily basis.


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