By now, you’ve certainly seen some beautiful examples of photogrids on Instagram like the one above. So we wanted to share our top tips for creating knock-out photogrids!
Don’t waste your time…
The biggest issue we see with these is that they sacrifice the experience of your followers just so that you can get the satisfaction of seeing the complete image come together on your profile. In the image above for example, the top three images could standalone but the bottom three are lackluster at best.
So, as a follower of yours, who doesn’t necessarily click on your profile to see the photogrid come to fruition, but sees your posts in my stream, I’m annoyed. While your photogrid may look beautiful upon completion, it appears like you’re posting garbage when I see some of the posts individually. This is a great way to get people to quit following you.
Never assume that someone is going to click into your profile to view the entire photogrid.
If you’re really going to do it, do it like these guys!
We really don’t hate photogrids as much as you might think, we just hate the poorly executed ones. There are some really, really great examples of brands who nail it – most notably, Reynolds Kitchens aka Reynolds Wrap aluminum foil. Here’s what their Instagram looks like at the moment.
Here is what it looks like as you zoom out and expand it to include more images.
Reynolds is one of the few examples of photogrid greatness for two reasons:
Each post stands on its own & each posts connects to those around it in a cohesive and continuous way.
Look at the tablecloth, placemats and utensils. They tie the images together, but aren’t the focal point of each image when viewed individually. This means that as a follower, these photos look great in my feed AND they look great in the grid layout if I click into Reynolds’ profile. They even managed to drop videos into the grid while ensuring the thumbnails still fit. That is how you nail the photogrid!
But enough about what we think. We’re curious to know what you think. Do you hate them or love them? Perhaps you have a few tips on how to execute them without being an annoyance. Please let us know in the comments. We would love to hear from you!