...to you? Most intuitive readers can probably answer that for you if you’re not sure.
If blogging, personally or professionally, is just something you’re doing because you feel like you have to, your writing is bound to fall flat.
Perhaps you feel like blogging is a waste of your time. Or perhaps, in your mind, no one cares what you have to say. Regardless, you’re correct. Because, if you go into it with that mentality, your writing will likely suffer.
The solution? Write about what interest you. That goes for both personal and professional blogs. When you care, and you’re genuinely interested, it shows. Worry about “audience fit” after you’re done with the writing. In all likelihood, deviating from the expected here or there and introducing something tangential will actually win you some brownie points for being a real human being.
Think about it, if you’re in the tech space and you write about something that isn’t tied to your product/service, but might be interesting to your audience (customers or not), you’re in the clear. People want to be informed and entertained. They want your unique perspective. They want you, not the filtered, mass-communications version your marketing team puts out there.
No one lives their life in a bubble after all. But WAY too many blogs are written as if we do. One of the most authentic ways to set yourself apart is to avoid writing that focuses solely on your product or industry. The people who are reading your blog are likely to have other interests that align with yours. Why not show them that there’s a real person behind the screen and not a corporate drone?