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Featured Posts:

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Oct 26, 2016
How to Execute on the Sparse But Paid Facebook Approach
Oct 26, 2016
Oct 26, 2016
Oct 12, 2016
A Crazy Facebook Strategy Worth Considering
Oct 12, 2016
Oct 12, 2016
Oct 3, 2016
How to Schedule a Facebook Share
Oct 3, 2016
Oct 3, 2016
Sep 15, 2016
How to Improve Instagram with One Feature
Sep 15, 2016
Sep 15, 2016
Aug 25, 2016
How Engagement Impacts Social Media Success
Aug 25, 2016
Aug 25, 2016
Aug 4, 2016
You’re Missing Out on Free Facebook Likes
Aug 4, 2016
Aug 4, 2016
Jul 21, 2016
The Best Way to Create an Instagram PhotoGrid
Jul 21, 2016
Jul 21, 2016
Jun 30, 2016
Do Algorithms Make Social Media Worse?
Jun 30, 2016
Jun 30, 2016
Jun 3, 2016
Influencer Marketing in a Nutshell
Jun 3, 2016
Jun 3, 2016
May 24, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016
May 24, 2016

The Best Question To Ask Yourself Before You Publish Every Blog Entry

February 09, 2016 in Blogging/ Writing

The answer dictates whether you gain a follower or lose one forever.

Would someone who doesn’t know you, or know of you, read this and think, “I need to follow this person?”

In other words, if you strip away your reputation and everything you’ve written previously, does the piece stand on its own well enough to impress a new reader? If the answer is “no,” you may want to reconsider publishing. Here’s why:

A potential follower’s opinion is worth more to you than someone who already follows you.*

This is because potential followers are hyper-critical. They’re looking for a reason to write you off. Perhaps they think you’re saying what everyone else is saying. Perhaps they think your writing style is atrocious. Perhaps they think you’re full of it. The list goes on and on. If they can find a reason not to let you into their inbox or feed, they will take it.

However, they’ll follow you if what you’re saying is intriguing. They’ll be on board if your writing is interesting and thought-provoking. But you only get one shot. So ask yourself, “am I about to squander it?”


*Don’t get me wrong, your current audience is important as well. But, if you deliver them quality content that intrigues potential followers, they’re not going anywhere.


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email: nick@watchsm.com | phone: 312.972.3334