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Featured Posts:

Featured
October 26, 2016
How to Execute on the Sparse But Paid Facebook Approach
October 26, 2016
October 26, 2016
October 12, 2016
A Crazy Facebook Strategy Worth Considering
October 12, 2016
October 12, 2016
October 3, 2016
How to Schedule a Facebook Share
October 3, 2016
October 3, 2016
September 15, 2016
How to Improve Instagram with One Feature
September 15, 2016
September 15, 2016
August 25, 2016
How Engagement Impacts Social Media Success
August 25, 2016
August 25, 2016
August 4, 2016
You’re Missing Out on Free Facebook Likes
August 4, 2016
August 4, 2016
July 21, 2016
The Best Way to Create an Instagram PhotoGrid
July 21, 2016
July 21, 2016
June 30, 2016
Do Algorithms Make Social Media Worse?
June 30, 2016
June 30, 2016
June 3, 2016
Influencer Marketing in a Nutshell
June 3, 2016
June 3, 2016
May 24, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016
May 24, 2016

The Best Question To Ask Yourself Before You Publish Every Blog Entry

February 09, 2016 in Blogging/ Writing

The answer dictates whether you gain a follower or lose one forever.

Would someone who doesn’t know you, or know of you, read this and think, “I need to follow this person?”

In other words, if you strip away your reputation and everything you’ve written previously, does the piece stand on its own well enough to impress a new reader? If the answer is “no,” you may want to reconsider publishing. Here’s why:

A potential follower’s opinion is worth more to you than someone who already follows you.*

This is because potential followers are hyper-critical. They’re looking for a reason to write you off. Perhaps they think you’re saying what everyone else is saying. Perhaps they think your writing style is atrocious. Perhaps they think you’re full of it. The list goes on and on. If they can find a reason not to let you into their inbox or feed, they will take it.

However, they’ll follow you if what you’re saying is intriguing. They’ll be on board if your writing is interesting and thought-provoking. But you only get one shot. So ask yourself, “am I about to squander it?”


*Don’t get me wrong, your current audience is important as well. But, if you deliver them quality content that intrigues potential followers, they’re not going anywhere.


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email: nick@watchsm.com | phone: 312.972.3334