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Featured Posts:

Featured
How to Execute on the Sparse But Paid Facebook Approach
October 26, 2016
How to Execute on the Sparse But Paid Facebook Approach
October 26, 2016

“Sparse but paid” can reinvigorate a stagnant Facebook page, but only if you put the right pieces in place.

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October 26, 2016
A Crazy Facebook Strategy Worth Considering
October 12, 2016
A Crazy Facebook Strategy Worth Considering
October 12, 2016

This brand's Facebook strategy was called “sparse.” We call it worthy of consideration.

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October 12, 2016
How to Schedule a Facebook Share
October 3, 2016
How to Schedule a Facebook Share
October 3, 2016

You want to share a brand or media outlet’s Facebook status update but you want it to look natural. You also want to optimize that share for when your audience is online. Here's what you do!

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October 3, 2016
How to Improve Instagram with One Feature
September 15, 2016
How to Improve Instagram with One Feature
September 15, 2016

There is still one feature, already available on Facebook, that we would LOVE to see brought to Instagram.

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September 15, 2016
How Engagement Impacts Social Media Success
August 25, 2016
How Engagement Impacts Social Media Success
August 25, 2016

Without engagement, an audience of any size won’t help you achieve your goals. Focus on the “vanity metrics” if you must, but remember, audiences in and of themselves don’t provide ROI, the way we engage with them does!

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August 25, 2016
You’re Missing Out on Free Facebook Likes
August 4, 2016
You’re Missing Out on Free Facebook Likes
August 4, 2016

If you advertise on Facebook, or plan to, this post is for you!

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August 4, 2016
The Best Way to Create an Instagram PhotoGrid
July 21, 2016
The Best Way to Create an Instagram PhotoGrid
July 21, 2016

Our top tips for creating knock-out photogrids!

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July 21, 2016
Do Algorithms Make Social Media Worse?
June 30, 2016
Do Algorithms Make Social Media Worse?
June 30, 2016

Algorithm proponents say that they’re a much-needed tool to cut through the noise and serve us what we want. However, no advances in tech come without drawbacks.

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June 30, 2016
Influencer Marketing in a Nutshell
June 3, 2016
Influencer Marketing in a Nutshell
June 3, 2016

The Who, What, When, Where, Why and How of Influencer Marketing 

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June 3, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016
Social Media isn’t necessary for Fantastic Customer Service
May 24, 2016

Lackluster customer service cultures create situations where companies must use social media to publicly address complaints and feedback that probably could’ve been handled privately.

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May 24, 2016

Reading More vs. Reading to Learn

April 05, 2016 in Learning

Reading has been all the rage for the past few years. That is, it has been all the rage for self-help experts to tell us all that we need to read more.

They say that reading more will solve all of our problems and propel us further both personally and professionally. 

The truth is that most people screaming at you online to read more are writers. And those writers are hoping you’ll decide to read more of their work. Nonetheless, we think it's not bad advice, but simply telling you to “read more” is rudimentary guidance at best.

What we’ve found matters most when it comes to reading for professional purposes is your mindset and what you do with the concepts afterwards.

MINDSET

When we say mindset, what we’re talking about is dropping the notion that more is more. You don’t need to spend 2 hours reading through 15 articles on the same topic. That two hours would be much better spent reading 3-5 articles, analyzing them and discussing them with your peers.

Once unique perspectives and real-world experiences are tied together, concepts are solidified for us in a way that reading can never achieve.

DO SOMETHING

Then we must take those concepts and do something tangible with them. 

Apply the knowledge you’ve accumulated in the real world. That’s how we learn. Reading simply helps to frame up concepts so that we can apply them.

Ask any successful business owner and they’ll tell you that the greatest lessons they have to offer stem from events they actually experienced. Those anecdotes are what great business books are made of, but there is a huge difference between experiencing them yourself and simply reading about them.

So should you read more? Hell yes, but do so intelligently. Discuss what you read with your peers and apply what you’ve read in the real world. The only way you can truly learn is through your own experiences. 


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Tags: Reading
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email: nick@watchsm.com | phone: 312.972.3334