“Sparse but paid” can reinvigorate a stagnant Facebook page, but only if you put the right pieces in place.
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in Social Media
Social Media
“Sparse but paid” can reinvigorate a stagnant Facebook page, but only if you put the right pieces in place.
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This brand's Facebook strategy was called “sparse.” We call it worthy of consideration.
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You want to share a brand or media outlet’s Facebook status update but you want it to look natural. You also want to optimize that share for when your audience is online. Here's what you do!
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There is still one feature, already available on Facebook, that we would LOVE to see brought to Instagram.
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Without engagement, an audience of any size won’t help you achieve your goals. Focus on the “vanity metrics” if you must, but remember, audiences in and of themselves don’t provide ROI, the way we engage with them does!
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